TasRecycle appoints inaugural CEO to deliver Tasmania’s container refund scheme

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TasRecycle, the Scheme Coordinator of the new Tasmanian container refund scheme,
has made a significant appointment by engaging experienced business transformation
professional Ken Roughley as its inaugural CEO.


Mr Roughley brings a broad range of project, program, and senior operational experience to
TasRecycle, spanning over 25 years in the private and public sectors. This includes working
on successful, high profile public transport projects in New South Wales and, more recently,
working with the Tasmanian Government as the Motorola Transition Lead for Tasmanian
Government Radio.

TasRecycle was recently announced by the Tasmanian Government as the Scheme
Coordinator of the Tasmanian container refund scheme, Recycle Rewards, which is expected
to begin mid next year.

TasRecycle is a not-for-profit entity with members comprising some of Australia’s leading
beverage companies: Lion, Coca-Cola Europacific Partners and Asahi Beverages.
As Scheme Coordinator, TasRecycle will be responsible for managing the marketing, running
the financial operations, and ensuring the smooth operation of Tasmania’s container refund
scheme.

The introduction of Recycle Rewards will be a major milestone for recycling in Australia. Once
it is live, there will be container refund schemes in all Australian states and territories.
Consumers can get a ten-cent refund for each approved eligible container returned in states
and territories with a container refund scheme. This creates an incentive to return the
containers, giving them the best possible chance of being recycled into a new container.
Ben Kearney, Chair, TasRecycle, said: “After a careful recruitment process with a number of
excellent applicants, Ken was the successful candidate.”

“We are thrilled he has chosen to join TasRecycle and look forward
to benefitting from his extensive experience in delivering complex
private and public sector projects.”

“His demonstrated leadership acumen and proven ability to create value for the community
make Ken the ideal person to ensure TasRecycle delivers a high performing container
recycling scheme that will work for the community and the environment.”

Ken Roughley, CEO, TasRecycle, said: “I am looking forward to helming TasRecycle as it
establishes a container refund scheme which will create opportunities for all Tasmanians
while reducing litter and supporting the environment.”


Media contacts:
mberry@ccep.com
sophie.breheny@lionco.com
reid.sexton@asahibeverages.com